The advent of the scientific method has produced great human triumphs over the vagaries of nature, especially when it comes to healing sick bodies. Modern ‘healthcare’ is a miracle of human ingenuity and business innovation. However, many of the medical treatments on offer today and in the past are not based on any an ethical framework. Much of what the health industry and health authorities both advise and mandate does more harm than good. Money is a factor in the healthcare industry even if it’s offered by the government. In this series, I’m seeking to tell the stories of treatments that are miracle cures, incredible advances, and spectacular disasters. Negotiating the world of doctors, medicines, treatments, and bureaucracies is necessary if one wants to reap the benefits and avoid the disasters.
Over the course of my 20-year ad sales career, I sold a lot of TV ads to what was…
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